Ans: Image, pictures and art affects our perspective and the way we view things. They tend to portray what is ‘right’ and what is the ideal way of doing certain things, looking a certain way, thus leading to many human beings becoming very conscious of the way they look, do things or even, presenting themselves. Pictures and art may not be the truth, but they are portrayed to seem like one, and most of the time we never know whether it’s the truth or not, but all that being said, these three factors mentioned above does have a powerful impact on us, because at the end of the day, that’s how we subconsciously determine ourselves. -To be right, or wrong, truth or no truth.

2. Why is the modern world dominated by unrealistic images of the body?

Ans: It is very often emphasised in this society that we live in, the ideal image of ‘perfect’, the strong image and influence on having the ‘perfect body’. Particular parts of the body are always targetted as the main topic of talk. Thus, in my opinion, by creating unrealistic images of the body, it is a form of attracting attention of humans to pay attention on certain parts of the body.

In today’s society, whereby image and ‘perfect body appearance’ has become such an important and considerable issue, it is no wonder many individuals are going for plastic surgery. Therefore today’s modern world gets dominated by unrealistic images of the body.

In my opinion, this commercial is effective. In this short 28 seconds advert, the advertisers basically captured the viewer’s attention by using humor.
In the first few seconds, they showed a nerdy guy swimming in the sea (alone), followed by three pretty blonde girls coming into the scene. They then insert a “dialogue” between the girls and the nerd. A contrast is shown between the guy’s “shocked” look and the three girls laughing cheekily among themselves, and then! Flinging their panties up in the air in front of the guy. What happens next?

They continue laughing among themselves, obviously enjoying the expression on the guy’s face. Little did they know that he, was secretly snapping photos of them under the waters. There was immediate silence when a ‘click’ sound was heard. The girls then realised that the guy had snap pictures of them and was caught by surprise. Here, we see another contrast in emotions. Now the guy is smiling cheekily to himself and the girls being in a state of shock.

They then bring in the product that they have been trying to advertise: The Agfa Film. What are they trying to say? Agfa film takes the best pictures underwater, agfa film should be your first choice when looking for a underwater camera and agfa film produces the clearest photo quality when printed out. All these are subtlely input into the advert at the last few seconds of the advert when they showed the guy looking at the developed photos he took of the girls, and laughing cheekily to himself.

This advert made use of:
1. Emotions (contrast of moods between the guy and the girls) – pleasure, self-expression, shock, surprise, humor
2. Sex appeal (the girls flinging their panties in the air)
3. Product brand (clearly advertised: AGFA FILM)

Target audience: Men, potential car-buyers
How the spin was effective: This advert would appeal to many across the board as it makes use of small technical details to catch the audience’s attention. The advert also shows how the car works internally and externally, allowing the potential buyer to gain more knowledge on the car. The subtle spin here is the advertisers portraying a perfect-working car, that everything works well, and nothing will go wrong. Truth is, the car wouldn’t be as perfect as it’s portrayed. Thus, the commercial is effective in putting the car in a positive light.

2. Mercedes-Benz Commercial (Dumb Blonde)

Target audience: Potential car buyers who are particular about how advance the car technology is and how stylish it will look.
How the spin was effective: This advert made use of a metaphor. They wanted to bring across the message that the car is not only stylish looking but at the same time, well-advanced in technology (smart car). They showed a stupid but pretty looking blonde in the advert, with a tagline that says: “Beauty is nothing without brains”.

I’ve decided to pick this logo I’ve designed as my final piece.

This logo is actually shaped to look like a bird soaring up high. The three stripes at it’s tail-end is the adidas’s trademark which will make this logo recognisable. Significance behind this logo: Adidas may not be the top brand or choice to the mass public now, but it is improving everyday and will contiune to keep soaring in it’s standards to provide the best service/products for everyone!

The yellow reverse “R” in quotation marks, which is similar to the character “ya” (Я) in the Cyrillic alphabet, imitates a small child’s backward writing of “R”, which is short for “are”. The “R” is the most distinctive part of the retailer’s colorful kid-friendly logo. The current, modernized Toys “R” Us logo was introduced in 1977, a blue star was added to the logo in late 1998/early 1999 during the Toys “R” Us “Concept 2000″ era and is dubbed the “Concept 2000 Star” logo. The new “Concept 2000″ logo was seen earlier in the 2000s decade on the Nickelodeon game show, Double Dare 2000 which still airs on Nick GaS; and on new “Concept 2000″ Toys “R” Us stores or older stores that were converted to “Concept 2000″ stores. The “R Us” name was derived as a pun on the founder’s first name, Lazarus. It has been imitated by many other businesses. The logo was once again changed on September 24, 2007 with alternating sized characters and a star in the middle of the reversed R. The letter R was changed from yellow to blue.

2) Ben & Jerry’s

3) IKEA

4) GUESS

5) LACOSTE

Funny United Health Care

Spins: Doctors don’t need permission to treat you, no referrals necessary.

OK Mercy Hospital Commercial